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자료 필터
자료유형
발행연도
2019 ~ 2027
2019 2027
키워드
언어
선택된 필터
- article
- conference
- book
전체 35건 중 1번부터 10번까지의 결과를 표시합니다.
2026
Article
From self-motivated trials to risk-taking: how older consumers change after engaging with innovative technologies
- 2026-02
- Journal of Services Marketing
- Emerald Group Publishing Ltd.
2025
Article
The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads
- Park, Kikyoung ;
- Ryu, Gangseog
- 2025-07
- Journal of Retailing and Consumer Services
- Pergamon Press Ltd.
2024
Article
The Impact of Domestic Companies' CSR Targets on Consumer Post-Purchase Responses: The Moderating Effects of Brand Reputation
- 2024-10
- SAGE Open
- SAGE Publications Inc.
Article
구독 서비스 품질요인이 재이용 의도에 미치는 영향에 대한 연구 - 중장년층 vs. 젊은 층의 비교
- 창시양 ;
- 박기경
- 2024-09
- 마케팅논집(Journal of Marketing Studies)
- 한국전략마케팅학회
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