성인여성의 의복가치관과 영향변인에 관한 연구

Abstract

The purpose of this study was to examine the differences in body cathexis, need, clothing value according to the demographic characteristics of women and to clarify the influences of demographic characteristics, body cathexis, and need on the clothing value. For the study, a questionnaire survey was conducted with 436 women in the Kyungnam region. Obtained data were analyzed by one-way ANOVA and Scheffé's multiple range for differences in body cathexis, need, clothing value according to the demographic characteristics and multiple regression analysis for influence of demographic characteristics, body cathexis, and need on the clothing value. The results of this study were as follows. The body cathexis, need, clothing value according to the demographic characteristics showed significant differences in part. Among these factors, the media contact was proved to be more important on body cathexis, need, clothing value, but the income and occupation status did not have a difference on any subordinate factors of the clothing value.