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QUALITY OF A MOBILE SPORT WEBSITE : DEVELOPMENT AND PSYCHOMETRIC EVALUATION OF A SCALE
- Authors
- Ha, Jae-Pil; Chung, Jinwook J.; Lim, Choong Hoon
- Issue Date
- 2017
- Publisher
- STELLENBOSCH UNIV
- Keywords
- Mobile sport consumption; Mobile sport website quality; Sport fans; Psychometric Scale development
- Citation
- SOUTH AFRICAN JOURNAL FOR RESEARCH IN SPORT PHYSICAL EDUCATION AND RECREATION, v.39, no.2, pp 69 - 87
- Pages
- 19
- Indexed
- SSCI
SCOPUS
- Journal Title
- SOUTH AFRICAN JOURNAL FOR RESEARCH IN SPORT PHYSICAL EDUCATION AND RECREATION
- Volume
- 39
- Number
- 2
- Start Page
- 69
- End Page
- 87
- ISSN
- 0379-9069
- Abstract
- With the prevalence of mobile Internet usage among sport fans, providing quality service in a mobile setting has become an essential part of sport management. Given some unique characteristics of the mobile-accessed Internet over traditional PC-accessed Internet, the current research aimed to develop a psychometrically sound measurement of the Quality for Mobile Sport Website Scale (QMSWS). In Study 1, the content validity of the scale was established through a comprehensive review of literature and expert review, initial psychometric properties of the scale with college students (n=257). In Study 2, the factor structure of the scale was cross-validated from a general population (n=242) and its predictive validity was established. Overall, the results indicated that the QMSWS would be a valid and reliable scale to assess mobile website quality as perceived by sport fans.
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