QUALITY OF A MOBILE SPORT WEBSITE : DEVELOPMENT AND PSYCHOMETRIC EVALUATION OF A SCALE

Abstract

With the prevalence of mobile Internet usage among sport fans, providing quality service in a mobile setting has become an essential part of sport management. Given some unique characteristics of the mobile-accessed Internet over traditional PC-accessed Internet, the current research aimed to develop a psychometrically sound measurement of the Quality for Mobile Sport Website Scale (QMSWS). In Study 1, the content validity of the scale was established through a comprehensive review of literature and expert review, initial psychometric properties of the scale with college students (n=257). In Study 2, the factor structure of the scale was cross-validated from a general population (n=242) and its predictive validity was established. Overall, the results indicated that the QMSWS would be a valid and reliable scale to assess mobile website quality as perceived by sport fans.