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KCI

A Study on Consumption Value Scale of H&B Store : Application of ETAM

박귀정; 오재신

ArticleIssue Date2015Citation인터넷전자상거래연구, v.15, no.5, pp 203 - 216Publisher한국인터넷전자상거래학회

KCI

A Study on the Influential Factors of Internet of Things (IoT) to Realize Smart Home

오재신; 김원종; 박귀정

ArticleIssue Date2017Citation인터넷전자상거래연구, v.17, no.2, pp 239 - 256Publisher한국인터넷전자상거래학회

KCI

An Empirical Study on Consumers' Adoption of M-commerce : Application of TAM and TPB Model

오재신; 박귀정

ArticleIssue Date2014Citation인터넷전자상거래연구, v.14, no.5, pp 133 - 146Publisher한국인터넷전자상거래학회

KCI

An Exploratory Approach to SNS Hashtag as a Communication Channel: Comparison of Domestic and International Cases

박귀정; 이새롬; 오재신

ArticleIssue Date2019Citation인터넷전자상거래연구, v.19, no.5, pp 45 - 58Publisher한국인터넷전자상거래학회

KCI

An Exploratory Study on Tourist Choice Attributes and Characteristics of Medical Tourism in the Philippines

박귀정; 정기한; 김원종; 오재신

ArticleIssue Date2017Citation인터넷전자상거래연구, v.17, no.6, pp 181 - 198Publisher한국인터넷전자상거래학회

KCI

PL 브랜드 확장전략에 따른 브랜드 성과차이 분석: 확장된 브랜드 이미지의 조절효과

박귀정; 오재신

ArticleIssue Date2019Citation인터넷전자상거래연구, v.19, no.4, pp 163 - 180Publisher한국인터넷전자상거래학회

KCI

The Moderating Effects of Importance and Contribution Intension in the Relationship between Large-sized Hospital’s Social Philanthropy and Performance : Application of IPA†

오재신; 박귀정

ArticleIssue Date2018Citation인터넷전자상거래연구, v.18, no.2, pp 1 - 17Publisher한국인터넷전자상거래학회

KCI

The Relationship among Brand Personality, Brand Trust, Brand Attachment, and Purchase Intention : Focused on Mobile IT Devices

오재신; 신재익; 박귀정

ArticleIssue Date2016Citation인터넷전자상거래연구, v.16, no.2, pp 215 - 230Publisher한국인터넷전자상거래학회

KCI

모바일 리치미디어 광고가 소비자 태도와 구매의도에 미치는영향 : 충동구매성향의 조절효과

오재신; 박귀정

ArticleIssue Date2015Citation인터넷전자상거래연구, v.15, no.6, pp 21 - 37Publisher한국인터넷전자상거래학회

시장지향적 유통경영론

정기한; 박귀정; 박소영

BookIssue Date2013Publisher경상대학교출판부ISBN9788962570724

KCI

한국 프랜차이즈 커피전문점의 서비스품질이 고객만족 및 재방문의도에 미치는 영향: 몽골 진출 한국 커피숍 브랜드를 중심으로

김원종; 오트건바타르 노민; 박귀정

ArticleIssue Date2020Citation유통물류연구, v.7, no.4, pp 79 - 95Publisher한국유통물류정책학회

KCI

한국형 의료관광 클라우드 플랫폼 비즈니스 모델 수립을 위한 타당성 조사 : 이해관계자 심층인터뷰를 중심으로

김원종; 박귀정; 오재신

ArticleIssue Date2019Citation인터넷전자상거래연구, v.19, no.1, pp 331 - 352Publisher한국인터넷전자상거래학회

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