A Study on the Influential Factors of Internet of Things (IoT) to Realize Smart Home

Abstract

Nowadays, Internet of things (IoT) technology has an increasing impact on our daily lives, and it offers interesting and advantageous experiences to users. In addition, the researches in this field tend to focus on IoT design, architecture and implementation from the organizational point of view. Little researches have been conducted from the users' perspective. Considering the importance of attracting and retaining IoT users, therefore, it is necessary to identify the factors affecting consumers’ IoT acceptance. Accordingly, this research aims to investigate the critical factors affecting attitude formation toward IoT and intention to use IoT. To achieve the goal of the study, the constructs including social, technical and individual context including social influence, ease of use, perceived risk, perceived enjoyment, and perceived convenience have been hired for better understanding and explanations on consumers’ attitude formation toward IoT. For the empirical study, a survey was conducted from February 7 to 26, 2016 in Korea. A total of 358 questionnaires were collected over 20 days, and 322 questionnaires were used in the final analysis after statistical screening.