ScholarWorks@Gyeongsang National University

Journal Articles(College of Business Administration > 산업경영학과 > Journal Articles)162

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Collection's Items (Sorted by Submit Date in Descending order): 101 to 120 of 162

KCI
시장지향성에 관한 역사적 고찰: 개념의 생성 및 정립, 차별화와 논쟁을 중심으로open access

김대업; 오재신; 신재익; 정기한

ArticleIssue Date2014Citation경영사연구, v.29, no.1, pp 5 - 25Publisher한국경영사학회
KCI
기업의 사회적 책임활동이 재무적 성과에 미치는 영향: 고객만족의 매개 및 조절효과를 중심으로

김대업; 오재신; 정기한

ArticleIssue Date2014Citation고객만족경영연구, v.16, no.1, pp 111 - 134Publisher한국고객만족경영학회
KCI
An Empirical Study on Consumers' Adoption of M-commerce : Application of TAM and TPB Model

오재신; 박귀정

ArticleIssue Date2014Citation인터넷전자상거래연구, v.14, no.5, pp 133 - 146Publisher한국인터넷전자상거래학회
KCI
The Relationship among Consumers' Beliefs, Attitudes and Purchase Intention: Focusing on the TV Home Shopping Advertising

오재신; 김대업

ArticleIssue Date2014Citation경영교육연구, v.29, no.6, pp 210 - 231Publisher한국경영교육학회
KCI
인터넷 쇼핑몰에서 사이트품질과 구전의 관계

오재신; 신재익

ArticleIssue Date2014Citation인터넷전자상거래연구, v.14, no.6, pp 361 - 377Publisher한국인터넷전자상거래학회
SCOPUS
The effects of consumers' beliefs about TV home shopping advertising on attitude and purchase intentionopen access

Oh, J.-S.; Jeong, D.-Y.

ArticleIssue Date2015CitationIndian Journal of Science and Technology, v.8, no.14PublisherIndian Society for Education and Environment
KCI
소비자 의사결정과정에서 메시지 방향성의 조절적 효과: 수산 가공식품을 중심으로open access

김대업; 오재신

ArticleIssue Date2015Citation유통경영학회지, v.18, no.1, pp 17 - 30Publisher한국유통경영학회
KCI
The Effects of Trustworthiness and Website Atmosphere on Trust, Image, and Stickiness

정기한; 오재신; 신재익

ArticleIssue Date2015Citation인터넷전자상거래연구, v.15, no.2, pp 105 - 121Publisher한국인터넷전자상거래학회
KCI
A Study on Consumption Value Scale of H&B Store : Application of ETAM

박귀정; 오재신

ArticleIssue Date2015Citation인터넷전자상거래연구, v.15, no.5, pp 203 - 216Publisher한국인터넷전자상거래학회
KCI
모바일 리치미디어 광고가 소비자 태도와 구매의도에 미치는영향 : 충동구매성향의 조절효과

오재신; 박귀정

ArticleIssue Date2015Citation인터넷전자상거래연구, v.15, no.6, pp 21 - 37Publisher한국인터넷전자상거래학회
KCI
사회적 요인이 스마트폰 의존과 구매과정에 미치는 영향

김대업; 오재신; 신재익

ArticleIssue Date2016Citation인터넷전자상거래연구, v.16, no.1, pp 79 - 94Publisher한국인터넷전자상거래학회
KCI
The Relationship among Brand Personality, Brand Trust, Brand Attachment, and Purchase Intention : Focused on Mobile IT Devices

오재신; 신재익; 박귀정

ArticleIssue Date2016Citation인터넷전자상거래연구, v.16, no.2, pp 215 - 230Publisher한국인터넷전자상거래학회
KCI
의료관광 활성화와 중소병원의 재포지셔닝

오재신; 정대율; 정기한

ArticleIssue Date2016Citation한국창업학회지, v.11, no.2, pp 69 - 90Publisher한국창업학회
KCI
A Study on the Effect of Internal Marketing on Internal Customer Satisfaction and Internal Service Quality : The Moderating Role of Self-Esteem

방원석; 오재신; 정기한

ArticleIssue Date2016Citation고객만족경영연구, v.18, no.3, pp 65 - 81Publisher한국고객만족경영학회
KCI
The Impact of User Competence on Smartphone Satisfaction: Focused on Covariate Effect

김대업; 오재신; 신재익

ArticleIssue Date2016Citation인터넷전자상거래연구, v.16, no.6, pp 137 - 154Publisher한국인터넷전자상거래학회
SCOPUS
The relationship among destination image, hospital image, attitude on K-medical tourism: Focusing the Chinese medical tourists

Park, G.; Oh, J.; Chung, K.; Kim, W.

ArticleIssue Date2017CitationInformation (Japan), v.20, no.5, pp 3187 - 3197PublisherInternational Information Institute Ltd.
SCOPUS
The impact of the CSR activities on consumer trust and attitude toward the distribution company: The moderating effect of involvement

Park, G.; Chung, K.; Oh, J.; Kim, W.

ArticleIssue Date2017CitationInformation (Japan), v.20, no.5, pp 3199 - 3210PublisherInternational Information Institute Ltd.
KCI
A Study on the Influential Factors of Internet of Things (IoT) to Realize Smart Home

오재신; 김원종; 박귀정

ArticleIssue Date2017Citation인터넷전자상거래연구, v.17, no.2, pp 239 - 256Publisher한국인터넷전자상거래학회
KCI
블로그 정보 특성이 신뢰의 전이와 구매의도에 미치는 영향

오재신; 신재익

ArticleIssue Date2017Citation인터넷전자상거래연구, v.17, no.4, pp 167 - 180Publisher한국인터넷전자상거래학회
KCI
An Exploratory Study on Tourist Choice Attributes and Characteristics of Medical Tourism in the Philippines

박귀정; 정기한; 김원종; 오재신

ArticleIssue Date2017Citation인터넷전자상거래연구, v.17, no.6, pp 181 - 198Publisher한국인터넷전자상거래학회
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