사회적 요인이 스마트폰 의존과 구매과정에 미치는 영향

Abstract

The objective of this study is to identify the relationship among social factor, smartphone dependency, user satisfaction, and switching barrier. Despite the tremendous growth in the use of smartphones in recent years, little has been done to investigate the influences of social factor on the constructs. The measures used in this paper were appropriately developed based on previous studies and tested 211 respondents of Jinju city of Gyeongnam with a cross-sectional questionnaire survey. The results of the empirical analysis indicated that social needs and influence affect positively smartphone dependency. Smartphone dependency affects positively user satisfaction but does not affect switching barrier. User satisfaction and social influence affect positively switching barrier. This implies that the higher user satisfaction and social influence are, the higher switching barrier is. Thus, managers of smartphones should build a strong switching barrier to defend their customers against competitors through enhancing social influence and user satisfaction.