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관광 애플리케이션 속성이 이용만족도 및 지속적 이용의도에 미치는 영향: 중국관광객을 중심으로The Effect of Characteristics of Tourism Mobile Application on User Satisfaction and Continuous Usage Intention: Focusing on Chinese Travelers

Other Titles
The Effect of Characteristics of Tourism Mobile Application on User Satisfaction and Continuous Usage Intention: Focusing on Chinese Travelers
Authors
강투메르 헝거르졸김원종
Issue Date
2021
Publisher
(사)한국관광레저학회
Keywords
관광 애플리케이션 속성; 이용만족도; 지속적이용의도; Tourism Application Characteristic; User Satisfaction; Continuous Usage Intention
Citation
관광레저연구, v.33, no.12, pp.91 - 113
Indexed
KCI
Journal Title
관광레저연구
Volume
33
Number
12
Start Page
91
End Page
113
URI
https://scholarworks.bwise.kr/gnu/handle/sw.gnu/4742
ISSN
1229-0424
Abstract
The purpose of this study is to examine how the characteristics of tourism mobile applications affect user satisfaction and continuous usage intention, and to identify how these influences will differ according to the degree of involvement. For an empirical purpose, this study conducted an online survey from August 1, 2020 to August 25, 2020, focusing on those who have experiences in using tourism mobile app. A total of 200 questionnaires were collected and 196 copies were used for the final analysis, excluding 4 responses with missing values and irrelevant answers. The results of the study are as follows. First, the effect of tourism application attributes on satisfaction was partially accepted. Second, satisfaction had a positive effect on reuse intention. Third, it was found that there was a partial difference in the effect of tourism application attributes on satisfaction according to the degree of involvement
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경영대학 (산업경영학과)
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