관광 애플리케이션 속성이 이용만족도 및 지속적 이용의도에 미치는 영향: 중국관광객을 중심으로

Abstract

The purpose of this study is to examine how the characteristics of tourism mobile applications affect user satisfaction and continuous usage intention, and to identify how these influences will differ according to the degree of involvement. For an empirical purpose, this study conducted an online survey from August 1, 2020 to August 25, 2020, focusing on those who have experiences in using tourism mobile app. A total of 200 questionnaires were collected and 196 copies were used for the final analysis, excluding 4 responses with missing values and irrelevant answers. The results of the study are as follows. First, the effect of tourism application attributes on satisfaction was partially accepted. Second, satisfaction had a positive effect on reuse intention. Third, it was found that there was a partial difference in the effect of tourism application attributes on satisfaction according to the degree of involvement