화장행동과 의복가치관이 자신감증대와 기분전환에 미치는 영향-신체만족도와 화장태도를 중심으로-

Abstract

The purpose of this study is to examine the influence of make up behavior, need, and clothing value on enlarged self-confidence and diversion. The women selected by random sampling were classified into four groups according to their body cathexis and make-up attitude in order to investigate influences in psychological expecter effects of make-up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result are as follows. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The psychological expecter effects of make-up according to body cathexis and make-up attitude of adult women showed a difference in Influencing factors of need, clothing value, and make-up behavior. Over all, convention had the best influence on psychological expecter effects of make-up, however vogue didn't have a influence on any subordinate variables of psychological expecter effects of make-up.