Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
The effects of strategic customer orientation and IT investment on the organizational performance
- Authors
- Jeong, D.-Y.; Kim, S.-M.; Yoon, D.-J.
- Issue Date
- 2014
- Publisher
- International Information Institute Ltd.
- Keywords
- Customer orientation; IT investment; Organizational performance; Strategic management
- Citation
- Information (Japan), v.17, no.10A, pp 4779 - 4786
- Pages
- 8
- Indexed
- SCOPUS
- Journal Title
- Information (Japan)
- Volume
- 17
- Number
- 10A
- Start Page
- 4779
- End Page
- 4786
- ISSN
- 1343-4500
- Abstract
- In the digital ages, the strategic management and IT investment are major keys to achieve organizational objectives and performances. We suggest a structural model mat explains how strategic IT investment could be linked together with strategic customer orientation to get a high organizational performance. The theoretical backgrounds of the research are strategic management and IT resource-based theory. The empirical test proved that the customer orientation didn't affect on the performance directly, but through the mediating variables, IT-based relational competencies and process efficiency, indirectly. ? 2014 International Information Institute.
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.