The effects of strategic customer orientation and IT investment on the organizational performance

Abstract

In the digital ages, the strategic management and IT investment are major keys to achieve organizational objectives and performances. We suggest a structural model mat explains how strategic IT investment could be linked together with strategic customer orientation to get a high organizational performance. The theoretical backgrounds of the research are strategic management and IT resource-based theory. The empirical test proved that the customer orientation didn't affect on the performance directly, but through the mediating variables, IT-based relational competencies and process efficiency, indirectly. ? 2014 International Information Institute.