아동의 색채선호도에 관한 기초적 연구 - 색의 속성을 중심으로

Abstract

This study was aimed to analyze the color preference based on the properties of colors for 5th~6th grade elementary school students. To evaluate the color preferences,18colors, which were composed of 3 achromatic colors (white, grey, and black) and 15 colors generated by combining 5 colors (red, yellow, green blue, and violet) and 3 tones (vivid, light, and dark) for chromatic colors, were used. The data were analyzed using SPSS 21.0 software. The results of this research can be summarized as follows. In the preferences of the chromatic colors, color and tone showed independent effect on color preference. Significant interaction effects gender and color, gender and tone were found. In the preference of color, boys preferred colors in the order of blue, green, yellow, purple, and red. On the contrary, girls have more preference of colors in the order of blue, green, purple, yellow, and red. In the preferences of tone, boys preferred tones in the order of vivid tone and light tone, and girls have more preference of tones in the order of light tone and vivid tone. In the preferences of the achromatic colors, value showed independent effect on color preference. Significant interaction effects gender and value were found. Girls have more preferred white and black colors than boys. And the preference for achromatic colors was highly variable and it was found that white and gray were selected as the most preferred and not preferred colors, respectively. Therefore, the color preference was significantly different depending on the color properties and color and tone were identified as critical factors which affected the color preference. Since color preference is different according to the color properties even in the case of the same color, it was proved that the color property is a crucial factor for the color preference. By analyzing the preferences depending on the color properties, this study will provide the basis for color education for children.