가상가치평가법(CVM)를 이용한 대학교 다목적 스포츠센터의 경제적 가치 평가

Abstract

The purpose of this study was twofold: 1) to estimate an economic value of multi-purpose sport center within an university based on the amount of willingness to pay (WTP) and 2) to determine factors affecting WTP for the sport center. In order to achieve the above two purposes. the current study employed Contigent Valuation Method (CVM). By applying the CVM and creating single-bound dichotomous choice model, the WTP by average individual was estimated. A total of 476 usable CVM surveys were collected from people living nearby the sport center would be constructed. The collected data were analyzed through a binary logistic regression using SPSS 22.0. Results of the study indicated that gender, age, income level, interest in sports, interest in the center, and attachment to the university (or residental area) were found to be significant factors to WTP for the sport center. Regarding the economic value of the sport center, the average amount of WTP was about 7,318 Korean Won per person. Using such information, the whole economic value for five years was estimated as 30,539,831,170.8 Korean Won. This estimated value provided an economic validity for the construction of sport center because it was over the projected cost for the center which is about 22,100,000,000 Korean Won.