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Browsing by Gandulam GanboldAuthor

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KCI

시장지향성에 따른 마케팅혁신이 마케팅성과를 보장하는가? 마케팅혁신의 매개역할 및 시장변화와 기술급변의 조절역할

장형유; Gandulam Ganbold

ArticleIssue Date2022Citation마케팅논집(Journal of Marketing Studies), v.30, no.1, pp 57 - 82Publisher한국전략마케팅학회

KCI

팬데믹 상황속에서 의료기관의 인센티브 시스템과 조직성과 간의 관계: 혁신성향의 조절역할을 중심으로

Gandulam Ganbold; 진성신; 장형유

ArticleIssue Date2021Citation마케팅논집(Journal of Marketing Studies), v.29, no.3, pp 18 - 35Publisher한국전략마케팅학회

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Browsing by Gandulam GanboldAuthor

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