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KCICANDI

카드사가 제공하는 결제내역 알림문자서비스(피드백 메시지)에 대한 소비자의 반응

하동규; 변충규; 하환호

ArticleIssue Date2019Citation유통물류연구, v.6, no.2, pp 53 - 66Publisher한국유통물류정책학회

KCI

피드백 메시지가 대안선택에 미치는 영향

하동규; 하환호

ArticleIssue Date2020Citation상품학연구, v.38, no.2, pp 127 - 134Publisher한국상품학회

KCI

피드백메시지와 자기규제초점이 구매시 느끼는 부정적 감정과 대안선택에 미치는 영향

하환호; 하동규

ArticleIssue Date2021Citation마케팅논집(Journal of Marketing Studies), v.29, no.4, pp 51 - 68Publisher한국전략마케팅학회

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Browsing by 하동규Author

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