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KCI

공동구매형 소셜커머스 특성이 만족과 지속의도에 미치는 영향: 소비성향과 태도의 조절효과를 중심으로

장형유; 정서윤

ArticleIssue Date2014Citation고객만족경영연구, v.16, no.4, pp 167 - 192Publisher한국고객만족경영학회

KCI

미디어경험에 따른 회상, 즐거움 및 태도와의 관계: 광고유형과 정보통제력을 중심으로

장형유; 정서윤

ArticleIssue Date2016Citation고객만족경영연구, v.18, no.3, pp 99 - 121Publisher한국고객만족경영학회

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