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KCI

구매 후 촉진상황에서 소비자의 긍정적 사고가 재구매의도 및 긍정적 구전의도에 미치는 영향 open access

임충혁; 이영일; 하환호

ArticleIssue Date2010Citation상품학연구, v.28, no.3, pp 129 - 139Publisher한국상품학회

KCI

긍정적 인지 편향과 지각된 위험, 예상된 후회감이 구매연기의도에 미치는 영향

하환호; 임충혁

ArticleIssue Date2011Citation대한경영학회지, v.24, no.6, pp 3633 - 3653Publisher대한경영학회

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