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체계기능언어학 기반 중국 사과문 평가어 분석Analysis of Appraisal Resources in Chinese Corporate Apologies: A Systemic Functional Linguistics Approach

Other Titles
Analysis of Appraisal Resources in Chinese Corporate Apologies: A Systemic Functional Linguistics Approach
Authors
이선희
Issue Date
Oct-2025
Publisher
중국어문연구회
Keywords
Systemic Functional Linguistics; Appraisal theory; Chinese apology statement; Attitude appraisal; Graduation; Engagement
Citation
중국어문논총, no.123, pp 29 - 60
Pages
32
Indexed
KCI
Journal Title
중국어문논총
Number
123
Start Page
29
End Page
60
URI
https://scholarworks.gnu.ac.kr/handle/sw.gnu/80988
DOI
10.26586/chls.2025..123.002
ISSN
1226-4555
2765-4060
Abstract
This study applies the Appraisal framework within Systemic Functional Linguistics (SFL) to analyze twenty official apology statements issued by Chinese corporations over the past two years. The purpose is to examine how speakers’ attitudes and stances are realized through appraisal resources and to identify the socio-cultural functions these linguistic choices fulfill. The findings are as follows. First, within attitude appraisal, the category of “sadness” occurred most frequently, functioning as a resource to express remorse and empathy toward victims. In judgment appraisal, positive propriety dominated, highlighting adherence to norms and the fulfillment of responsibilities. Second, graduation appraisal appeared exclusively in the form of intensification, which served to strengthen the degree of apology, self-reflection, and remedial actions. Third, engagement appraisal was overwhelmingly realized through monoglossic voices, indicating the resolute acceptance of responsibility and sincerity of apology without leaving room for dispute. Fourth, appraisal expressions fulfilled four major socio-cultural functions: restoring relational trust, encouraging public participation, reinforcing social norms, and strengthening corporate social responsibility. This research contributes to a deeper understanding of the discursive characteristics of Chinese apologies and provides a theoretical and practical basis for language pedagogy as well as comparative studies between Chinese and Korean apology discourse.
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