中国动画电影产业的经营方案研究

Abstract

Although China's animation industry has been developing for a long time, it has been developing slowly. With their own continuous efforts to slowly find the direction. In recent years, China's animation industry has developed rapidly, and more and more excellent original domestic animation films have appeared. Behind the success of these animated films is not only the improvement of the quality of animation itself, but also the success of cross-border integration of the animation market. Judging from several successful low-budget animations and successful animated films in recent years, the success of animation requires not only high-quality animation production, but also the basic factors of the market. The development of Chinese animation in recent years is due to those successful animation works. However, in view of China's huge market, the market demand and commercial value of the animation industry are relatively large, so the number of excellent animations is far from enough, and the market needs more excellent animation works. From the animation development process to find experience and improve the animation industry development methods. This paper mainly analyzes the development process of China's animation film industry market, seeks experience from the relatively successful animation and puts forward feasible plans.