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농경지 양분수지 개선에 대한 소비자 지불의사 분석An Analysis of Consumer's Willingness to Pay for the Improvement of Agricultural Land's Nutrition Balance

Other Titles
An Analysis of Consumer's Willingness to Pay for the Improvement of Agricultural Land's Nutrition Balance
Authors
조우영이슬비박혜진김길원김태영
Issue Date
Aug-2023
Publisher
한국유기농업학회
Keywords
contingent valuation method (CVM); heckman selection model; nutrient balance; valuation of public benefit function; willingness to pay (WTP)
Citation
한국유기농업학회지, v.31, no.3, pp 167 - 189
Pages
23
Indexed
KCI
Journal Title
한국유기농업학회지
Volume
31
Number
3
Start Page
167
End Page
189
URI
https://scholarworks.gnu.ac.kr/handle/sw.gnu/67876
ISSN
1229-3571
2287-819X
Abstract
Korea has become the highest nitrogen balance (228 kg/ha) among 34 OECD member countries, and has the stigma of being a ‘Nutrient overload country’ as of 2019. Accordingly, research on the derivation and utilization of nutrient balance indicators and the ‘regional nutrient management system’ are being promoted to improve Korea's nutrient balance. It is necessary to support these policies and studies, form a public consensus on improving the nutrient balance, and evaluate the function of the public benefit. This paper aims to estimate the public benefit value of improving the nutrient balance based on an analysis of consumers’ willingness to pay and recognition of Korea’s nutrient excess for 600 consumers nationwide. As results, 21.2% of the respondents said they were aware of excessive nutrients in Korea, and 76.7% of the respondents said they were aware of the need for nutrient management. The average amount of intention to pay for the improvement of three pollution (soil, water quality, and air) that can occur due to a nutrient overload was ₩2,321.1 for soil pollution improvement, ₩2,391.2 for water pollution improvement, and ₩2,377.9 for air pollution improvement. The average willingness to pay for the three pollution reduction was ₩6,002.3. These results are expected to be used to form a public consensus on the balance of payments and to establish measures to enhance public interest values in the future.
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농업생명과학대학 > 식품자원경제학과 > Journal Articles
인문사회계열 > 농업경제학과 > Journal Articles

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Kim, Taeyoung
농업생명과학대학 (식품자원경제학과)
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