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A Study on the Joint Effect of Country Image and Brand Image on Brand Preference
- Authors
- 김세범
- Issue Date
- 20-May-2015
- Publisher
- 경상대학교 경영경제연구소
- Citation
- 경영경제연구소 국제학술대회 (한.중 국제학술대회), pp.19 - 32
- Conference Name
- 경영경제연구소 국제학술대회 (한.중 국제학술대회)
- Place
- KO
경상대학교
- Conference Date
- 2015-05-20
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