OTT 서비스의 정보시스템 품질이 지속사용의도에 미치는 영향에 관한 연구A Study on the Effect of OTT Service Information System Quality on Continue Use Intention
- Other Titles
- A Study on the Effect of OTT Service Information System Quality on Continue Use Intention
- Authors
- 박세현; 오재신
- Issue Date
- Jun-2023
- Publisher
- 한국인터넷전자상거래학회
- Keywords
- OTT Service; Platform Service; IS Success Model; Technology Acceptance Model (TAM); Satisfaction; Continue Use Intention
- Citation
- 인터넷전자상거래연구, v.23, no.3, pp.101 - 116
- Indexed
- KCI
- Journal Title
- 인터넷전자상거래연구
- Volume
- 23
- Number
- 3
- Start Page
- 101
- End Page
- 116
- URI
- https://scholarworks.gnu.ac.kr/handle/sw.gnu/59909
- ISSN
- 1598-1983
- Abstract
- This study examined the structural influence relationship between information system quality factors of OTT services, perceived ease of use and perceived usefulness, satisfaction, and continue use intention in OTT services. To this end, a survey was conducted on OTT service users nationwide using a Google questionnaire, and a total of 325 questionnaires were analyzed.
The result are as follow. First, it was found that information system quality factors of OTT service had a significant effect on perceived ease of use and perceived usefulness. Second, it was found that perceived ease of use has a significant effect on perceived usefulness, and only perceived usefulness affects satisfaction. Third, satisfaction was found to have a positive effect on the intention to continue using OTT services.
This study is meaningful in that it combined the information system success model and the technology acceptance model to examine the intention to continue using OTT services. It is thought that the study can be expanded by applying it to various platform services such as OTT service.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Business Administration > 산업경영학과 > Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.gnu.ac.kr/handle/sw.gnu/59909)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.