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EC시스템과 인터넷마케팅 활동의 전략적 중요성과 지향성이 성과에 미치는 영향The Effect of Strategic Importances and Orientation of Electronic Commerce System and Internet Marketing on Performance
- Other Titles
- The Effect of Strategic Importances and Orientation of Electronic Commerce System and Internet Marketing on Performance
- Issue Date
- 2003
- Publisher
- 한국산업경제학회
- Keywords
- Strategic Importance; Strategic Orientation; Electronic Commerce; Internet Marketing; Strategic Alliance; Strategic Importance; Strategic Orientation; Electronic Commerce; Internet Marketing; Strategic Alliance
- Citation
- 산업경제연구, v.16, no.5, pp 7
- Indexed
- KCICANDI
- Journal Title
- 산업경제연구
- Volume
- 16
- Number
- 5
- Start Page
- 7
- ISSN
- 1229-201X
- Abstract
- 하위부문의 전략적 중요성은 상위부문의 전략적 지향성보다는 하위부문의원인변수효과변수간접효과
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Collections - College of Business Administration > 산업경영학과 > Journal Articles
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