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포털사이트 이용자의 서비스 평가가 만족도와 충성도에 미치는 영향The effects of portal sites user's service evaluationson satisfactions and royalty
- Other Titles
- The effects of portal sites user's service evaluationson satisfactions and royalty
- Issue Date
- 2004
- Publisher
- 대한경영학회
- Keywords
- user's satisfaction; royalty; portal sites service.; user's satisfaction; royalty; portal sites service.
- Citation
- 대한경영학회지, v.17, no.1, pp 185 - 215
- Pages
- 31
- Indexed
- KCICANDI
- Journal Title
- 대한경영학회지
- Volume
- 17
- Number
- 1
- Start Page
- 185
- End Page
- 215
- ISSN
- 1226-2234
2465-8839
- Abstract
- The purpose of this study was to identify the factors that influence user's satisfaction and royalty to portal sites service. To evaluate portal sites' service quality, AIPD(Attracting, Informing, Positioning, Delivering) model was applied, which was proposed by Simeon(1999). Five hypothesis were developed. Data for empirical testing were collected through survey to portal sites user. Structural equation modeling was employed to test hypothesis. The result are, in general, supporting the proposed arguments. It shows that informing, positiong, delivering were the strong predictors of portal site user's satisfaction, and user's royalty was influenced by user's satisfaction.
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Collections - College of Business Administration > 스마트유통물류학과 > Journal Articles
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