Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
메신저 서비스의 e-애호도 선행변수에 관한 연구: 전환장벽의 조절효과A study on antecedents of e-loyalty in messenger service : Moderating effect of switching
- Other Titles
- A study on antecedents of e-loyalty in messenger service : Moderating effect of switching
- Issue Date
- 2007
- Publisher
- 한국인터넷전자상거래학회
- Keywords
- e-loyalty; messenger service; satisfaction; service quality; switching barrier; moderating effect; e-loyalty; messenger service; satisfaction; service quality; switching barrier; moderating effect
- Citation
- 인터넷전자상거래연구, v.7, no.3, pp 379 - 404
- Pages
- 26
- Indexed
- KCICANDI
- Journal Title
- 인터넷전자상거래연구
- Volume
- 7
- Number
- 3
- Start Page
- 379
- End Page
- 404
- ISSN
- 1598-1983
- Abstract
- …The purpose of research is to analyze relationship of service quality, satisfaction, e-loyalty and switching barriers. To accomplish object of this study, I suggest the research model. I conduct questionnaire survey to analyze research model. Throughout analyzing 710 respondents. The results are as follow. First, tangibility, customization, service continuance and information providing significantly affects character identification. Second, Satisfaction influence e-loyalty positively. Third, continuous cost, exploring cost, learning cost, initial cost, contract cost and attractiveness of alternatives make moderating effect in relationship of satisfaction and e-loyalty.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Business Administration > 스마트유통물류학과 > Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.