무채색 셔츠와 타이에 의한 배색 이미지에 관한 연구

Abstract

The purpose of this study is to evaluate the various visual image trandmitted by achromatic shirt and achromatic necktie, and to investigate the effect of achromatic shirt color, achromatic tie color, perceiver’ gender on image by applying achromatic and achromatic coloration of shirt and necktie. This experiment design was 4×4×2 factorial designs: shirt color(N9, N7, N4, N2), tie color(N9, N7, N4, N2), and perceiver gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 16 upper body photographs which were color outputs, 26 7-point bi-polar adjectives were used to evaluate the image. The subjects of this research were 80 male and 80 female college students. The data was analyzed by using SPSS program. The items of the adjectives were classified into 4 impression dimention : potency, activity, attractiveness, and visibility. It was possible to make evaluation various image by the match of shirt color and the tie color. It was evaluated that white shirt with light grey tie greatly effective for potency and activity image by both male and female. Black shirt with light grey tie greatly effective attractiveness image by male, dark grey shirt with white tie attractive image by female. And Black shirt effective for visibility image. Shirt color influenced on the 4 impression dimension independently, and influenced on the activity or attractiveness image by interaction with tie color. White color tie had an effect on the formation of activity image, white shirt with light grey tie greatly effect on activity image. And white color shirt with light grey tie, light grey shirt with dark grey tie had an effect on the formation of attractiveness image, dark grey or black shirt had a negative effect on attractiveness image as made shirt and necktie color same.