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The determinants of home shopping sales in Korea from the producer perspectives
- Issue Date
- 2009
- Keywords
- CATV; Homeshopping
- Citation
- Communications in Computer and Information Science, v.62, pp 13 - 18
- Pages
- 6
- Indexed
- SCOPUS
- Journal Title
- Communications in Computer and Information Science
- Volume
- 62
- Start Page
- 13
- End Page
- 18
- ISSN
- 1865-0929
- Abstract
- Research on CATV homeshopping as focused on the perspective of the customer, mainly using consumer buying behavior. We believe that further research on producer planning factors is urgently needed. This research aims to isolate variables relating to producers for homeshopping and empirically analyze the impact of those variables upon sale. ? 2009 Springer-Verlag Berlin Heidelberg.
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Collections - College of Business Administration > 경영학부 > Journal Articles
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