국내 농약산업의 경쟁 구조 분석

Abstract

Changes in the external environments of the Korean agricultural chemical industry have shifted the overall competitive landscape of the industry and thus become challenging issues for the Korean firms within the industry. This paper uses the theoretical framework of Michael Porter's Industry-Five Forces Competitive model as the theoretical framework and analyze the nature and degree of competition in the industry hinged on the five forces: the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products, and the jockeying among current contestants. Each of the Five Forces elements was reviewed for the industry using data collected from various sources in order to analyze the effect of the collective strength of these forces on the ultimate profit potential of the industry. Development of high-valued products and related new (environmentally friendly) technology are necessary for the Korean firms to remain competitive, adapting to threats and opportunities within the industry.