Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
게임이론을 이용한 자체브랜드 제품의 가격 및 품질전략 분석Game Theoretic Analysis of the Price and Quality Strategy of a Private Brand Product
- Other Titles
- Game Theoretic Analysis of the Price and Quality Strategy of a Private Brand Product
- Issue Date
- 2011
- Publisher
- 한국산업경영시스템학회
- Keywords
- Private Brand; National Brand; Game Model; Nash Equilibrium; Stackelberg Equilibrium
- Citation
- 한국산업경영시스템학회지, v.34, no.3, pp 41 - 48
- Pages
- 8
- Indexed
- KCI
- Journal Title
- 한국산업경영시스템학회지
- Volume
- 34
- Number
- 3
- Start Page
- 41
- End Page
- 48
- ISSN
- 2005-0461
2287-7975
- Abstract
- Recently, the increasing power of distributors has given them the opportunity of introducing private brand (PB) products. Based on the game theory, this study analyzes the decision making of a distributor regarding the optimal pricing and quality strategies for the PB product. By analyzing the game model, it is shown that the pricing mechanism heavily depends not only on the market power of the distributor but on the quality of the PB product. It is also shown that, counter intuitively, as the market power of the distributor increases, the optimal quality of the PB product should be decreased.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 공과대학 > Department of Industrial and Systems Engineering > Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.