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남성 소비자의 의복추구혜택이 기능성 소재 의류제품 구매의도에 미치는 영향 : 웰빙건강의식과 연령을 중심으로The Influence of Male Consumers' Clothing Benefits Sought on Purchase Intention of Functional Clothing : Focused on Well-being Health Consciousness and Age
- Other Titles
- The Influence of Male Consumers' Clothing Benefits Sought on Purchase Intention of Functional Clothing : Focused on Well-being Health Consciousness and Age
- Authors
- 조윤진
- Issue Date
- 2011
- Publisher
- 한국의류산업학회
- Keywords
- Functional clothing; Benefits sought in clothing; Well-being health consciousness; Male; Age; Purchase intention
- Citation
- 한국의류산업학회지, v.13, no.6, pp 900 - 908
- Pages
- 9
- Indexed
- KCI
- Journal Title
- 한국의류산업학회지
- Volume
- 13
- Number
- 6
- Start Page
- 900
- End Page
- 908
- ISSN
- 1229-2060
2287-5743
- Abstract
- The volume of the functional clothing market is gradually growing in Korea. This study intended to identify the relationship among benefits sought in clothing, well-being health consciousness, age, and purchase intention of functional clothing. A survey data was collected from 380 male ranging from 20 to 59 years old and was analyzed SPSS 17.0. As a result, six clothing benefit factors were identified and labeled as attraction improvement, social position, figure flaw compensation, individuality, comfort, and economy. The influences of benefits sought in clothing on the purchase intention was found. Also well-being health consciousness and age moderated the effects of benefits sought in clothing on the purchase intention.
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