전자무역 활성화를 위한 소셜 미디어 활용에 관한 연구

Abstract

For developing the u-Trade, we have built u-Trade Hub as a single window for u-trade in Korea. But its utilization rate is still low so that we can hardly expect expension of global u-Trade through the u-Trade Hub in the short run. Thus, vitalizing the u-Trade, we need to explore how to use the social media such as Facebook, LinkedIn, YouTube, etc. in international trade transaction. Especially, the social media provides a lot of opportunities for the trade companies to succeed in their business, but also it can sometimes act as a threat factors to them. Therefore, we need to provide the trade companies with the necessary education and training programs for using the social media in international trade transactions.