스마트폰 사용자의 성격특성이 의존성, 품질, 전환장벽에 미치는 영향에 관한 탐색적 연구

Abstract

The purpose of this study is to investigate the impacts that personality has on dependency, quality, and switching barrier of smartphone in the perspective of users. Personality traits include neuroticism, extraversion, open to experience, agreeableness, and conscientiousness. Control variables include gender, age, and smartphone quality. Despite the spectacular growth in the use of smartphones in recent years, little has been done to examine the effects of personality traits on the constructs. Appropriate measures were developed and tested 212 respondents of Jinju city of Gyeongnam with a cross-sectional questionnaire survey. The results confirmed that neuroticism and open to experience have positive effects on dependency on smartphone. Agreeableness and conscientiousness have positive effects on smartphone quality. Neuroticism and smartphone quality have positive effects on switching barrier. Thus, managers of smartphones should consider personality traits as important variables to assess dependency, quality, and switching barrier of smartphone in the perspective of users.