구매의사결정 영향력 수준에 따른 품질과 만족의 관계 연구 - B2B 의료기기 시장을 중심으로 -

Abstract

Objectives: The objective of this paper is to find out how corporate and agency quality effect on user satisfaction as buying influence level in B2B market of medical instrument. Methods: An empirical study is to analyze quality effect on user satisfaction by structural equation modeling. Data were collected from medical device user in hospital. Results: The results of this study indicate that corporate and agency quality different effect on user satisfaction as buying influence level. Both of corporate product and service quality positive effect on agency quality and user satisfaction. And agency quality have partial mediation effect on relation between corporate quality and user satisfaction. Conclusion: This study show to provide new perspective on quality manage system between corporate and agency to increase user satisfaction in medical device market.