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Developing an online platform for solving information asymmetry in solar photovoltaic businessDeveloping an online platform for solving information asymmetry in solar photovoltaic business

Other Titles
Developing an online platform for solving information asymmetry in solar photovoltaic business
Authors
조영혁최원용서종환
Issue Date
2018
Publisher
한국인터넷전자상거래학회
Keywords
Energy transition; Solar photovoltaic business; Information asymmetry; Platform model; Online informediary; Information system development
Citation
인터넷전자상거래연구, v.18, no.5, pp 251 - 268
Pages
18
Indexed
KCI
Journal Title
인터넷전자상거래연구
Volume
18
Number
5
Start Page
251
End Page
268
URI
https://scholarworks.gnu.ac.kr/handle/sw.gnu/12513
DOI
10.37272/JIECR.2018.10.18.5.251
ISSN
1598-1983
Abstract
Recently the government of South Korea has driven energy transition policy from fossil fuel to environment-friendly and renewable energy sources. However, it has experienced difficulties in developing and spreading solar photovoltaic(solar PV) industry because of information asymmetry among the participants of solar PV business markets. In particular, the information asymmetry between consumers, who want to start solar PV business, and suppliers, who provide the deployment of solar PV systems, needs to be resolved. To deal with this, first, this paper surveys 800 consumers of solar PV systems, and identifies the types of information, which cause the information asymmetry in their starting solar PV business. Next, it suggests a new online platform model as an online informediary that provides the identified asymmetric information, and it introduces the plan and current status of a project, namely U'sol(www.usolar.co.kr), to implement the suggested platform model. Eventually, this paper contributes to solving the problems, driven by the information asymmetry among the participants of solar PV business markets, and it enable the sound development and spread of the solar PV industry.
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경영대학 (경영정보학과)
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