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KCI

인공지능 기반 자동인식 기능이 탑재된 제품에 대한 소비자 태도 및 인식 연구

박용완; 허정; 구윤모

ArticleIssue Date2022Citation마케팅관리연구, v.27, no.3, pp 1 - 21Publisher한국마케팅관리학회

KCI

친환경 캠페인의 실효성 인식에 관한 탐색적 연구

박용완; 구윤모

ArticleIssue Date2024Citation마케팅논집(Journal of Marketing Studies), v.32, no.4, pp 1 - 13Publisher한국전략마케팅학회

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