ScholarWorks@Gyeongsang National University: Journal : 광고학연구

광고학연구

Journal Title

광고학연구

ISSN

P 1225-0554

Publisher

한국광고학회

Listed on(Coverage)

KCI(Ranking)	2009-2019
KCI	2003-2021
KCI(Candidate)	2000-2002

Active

Active
based on the information
- KCI(Ranking);KCI;

Country

SOUTH KOREA

Article List

1 - 1 out of 1 results.

KCI

소비자 의사결정 여정이 검색광고 효과에 미치는 영향: 검색어의 구체성과 메시지 적합성을 중심으로

김용환; 강윤희; 부수현

ArticleIssue Date2022Citation광고학연구, v.33, no.4, pp 31 - 46Publisher한국광고학회

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