관광을 넘어선 워케이션: 워케이션의 유형화와 특성 분석

Beyond Tourism: Typologizing Workation and Analyzing Characteristics

초록

With the widespread adoption of remote work following the COVID-19 pandemic, workation has emerged as a new work arrangement that combines work and vacation. Although previous studies have primarily viewed workation as an extension of tourism or flexible work arrangements, they have paid limited attention to its developmental process and the evolving relationships between participants and local communities. The purpose of this study is to propose a typology of workation, analyze its characteristics, and develop a developmental stage model based on a comprehensive literature review and case analysis. While existing studies have primarily approached workation as an extension of tourism or flexible work arrangements, this study reconceptualizes workation as a dynamic process in which work, leisure, and place are progressively integrated. To achieve this, the study conducts a systematic review of prior literature and analyzes both domestic and international workation cases. The findings indicate that workation evolves through distinct stages depending on the level of integration between work, leisure, place, and regional interaction. Based on these findings, this study proposes a three-stage developmental model of workation: place-transitioning workation, experience-integrated workation, and value-creating workation. The proposed model provides a conceptual framework for understanding workation as a progressive and relational process rather than a fixed type. Furthermore, it highlights the potential of workation as a tool for regional development, relationship population expansion, and collaborative value creation involving universities, industries, and local communities.

키워드

워케이션; 유형화; 지역발전; 관계인구; 일·여가 통합; Workation; Typology; Regional development; Relationship population; Work-leisure integration
제목
관광을 넘어선 워케이션: 워케이션의 유형화와 특성 분석
제목 (타언어)
Beyond Tourism: Typologizing Workation and Analyzing Characteristics
저자
정해진; 도진웅; 이유경; 유치연
DOI
10.71429/kmcr.2026.26.04.18
발행일
2026-08
유형
Y
저널명
경영컨설팅연구
권
26
호
4
페이지
243 ~ 255