초등학생의 곤충에 대한 태도와 시식체험이 식용곤충 제품 선호에 미치는 영향 분석

초록

This study aims to grasp the preferences of two contrasting types of edible insects among elementary school students, the future consumer class, and to suggest the possibility of improving the perception of edible insect products and the future direction of awareness improvement through the eating experience of edible insects. Principal component analysis and ordered logit model were adopted to achieve the purpose of the study. As key results, grade, father's age, tasting status, awareness of insect products, degree of preference for learning and pet insects, and attitude toward insects significantly influenced the preference of edible insects. Based on these results, it can be seen that in order to activate the sales of edible insect products, it is necessary to improve consumers' negative perceptions of insects early above all else. To this end, it is necessary to promote insect products through various channels, expand experiences related to insects in childhood, and strategies to supply insect products in the form of intermediate goods rather than final goods.

키워드