유학사상이 중·일 기업에 미치는 영향에 관한 분석 - 하이얼(Haier)과 파나소닉(Panasonic)을 사례로 -

초록

With the ongoing globalization of the world economy, corporate strategic management has become ever more critical on the international stage. Understanding the differentiated characteristics of corporate culture in each country can provide practical and empirical reference for corporate overseas operations and trade strategy formulation. This study analyzes the influence of Confucian ethics on corporate culture based on a literature review. It examines philosophies related to management in Confucian classics and identifies and categorizes key concepts such as benevolent governance and ritual-based order. Based on the WSR methodology, the study establishes an analytical approach centered on cultural genes, institutional practice, and subject interaction. A comparative analysis is conducted using case studies from companies in China and Japan. The research finds that the Confucian principle of "li(禮, ritual propriety)" and "he(和, harmony)" reduces internal friction and enhances resource allocation efficiency; strengthens multinational adaptability through the expansion of relational networks. Based on the backdrop of a cultural resurgence in East Asian countries, tthis paper proposes that Chinese firms should advance beyond mere instrumental rationality by constructing innovation ecosystems rooted in Confucian values.

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