상표 데이터를 통해 본 지역자산 재산권화의 특성 - 경남 남해군을 사례로 -

초록

This article examines differences in trademark search results across territorial-asset types in Namhae-gun, South Korea. From an internal dataset of 149 names, it analyzes 122 region-specific search units after excluding general product names that did not identify Namhae. Results appeared for 10 of 12 region-specific specialty-product names and all three festival names, but for none of the 103 tangible-heritage, one intangible-heritage, or three natural-heritage names. The differences are interpreted through three dimensions: market transaction interfaces, the identifiability and controllability of signs, and durable managing actors. Four exploratory types are proposed. Type I covers region-specific product names with 10 or more results and Type II those with one to nine; this threshold is descriptive, not legal or performance-based. Type III comprises heritage names without results, while Type IV captures festival names that combine periodic transactions with operating actors. The dataset does not fully reconstruct the search database, reference date, designated-goods scope, legal status, or application-number-level deduplication. Search-result counts therefore show only that names appeared in the source data; they are not counts of applications, registrations, valid rights, or actual uses. The findings support exploratory hypothesis formation, not a causal test or a measure of propertization and regional-development outcomes.

키워드