기업가의 개인적 특성이 경영활동과 경영성과에 미치는 영향: F&B산업을 중심으로

초록

After the outbreak of COVID-19, the food and beverage (F&B) industry, which had been severely contracted, entered a gradual recovery phase following the easing of quarantine measures in 2021; however, an unstable business environment has continued through 2025, in which sales recovery and a decline in the number of business establishments coexist. In this context of environmental change, this study aims to examine the effects of psychological characteristics of F&B entrepreneurs (need for achievement, risk-taking propensity, and creativity) and behavioral characteristics (reliability, self-efficacy, and coping ability) on management activities and management performance, focusing on entrepreneurs in the Gyeongsangnam-do region. The specific research methods of this study are as follows. First, a frequency analysis was conducted to confirm the general characteristics of restaurant founders and the characteristics of the sample. Second, reliability analysis, exploratory factor analysis, primary confirmatory factor analysis, and secondary confirmatory factor analysis are performed to confirm the reliability and validity of the items. In addition, correlation analysis was conducted to confirm the discriminant validity of the items. Third, path analysis was conducted to verify the hypotheses of the study.

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