온라인 리뷰 기반 IPA를 활용한 시니어 컴패니언 로봇의 사용자 요구 분석

초록

This study examines the core values and priority improvement needs of senior companion robots based on actual user experiences and compares user needs across products with different characteristics. Online reviews of the low-cost, emotion-oriented Joy for All Companion Cat in the U.S. market and the high-priced, AI-based LOVOT in the Japanese market were analyzed. A total of 2,804 Joy for All reviews and 146 LOVOT reviews were used. Seven product attributes were identified, and attribute-level sentiment scores were used as performance measures. Derived importance was estimated by examining the effects of attribute-level sentiment on overall star ratings through multiple regression analysis, followed by Importance–Performance Analysis (IPA). For Joy for All, emotional interaction and attachment was identified as a core value (performance 73.4; importance 46.5%), while reliability and durability emerged as a priority improvement need (48.7; 14.9%). Similar patterns were found for LOVOT, with emotional interaction and attachment as a core value (67.4; 58.8%) and reliability and durability as a priority improvement need (47.2; 20.7%). These findings suggest that emotional relationships constitute a central source of user value regardless of price and technological sophistication, while technical reliability remains essential. This study demonstrates the usefulness of review-based IPA for translating user experiences into product improvement priorities.

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