패션산업의 순환경제 활동 현황 분석

초록

The fashion circular economy model is gaining attention as a means to mitigate the fashion industry’s environmental impact and address significant pollution concerns. The purpose of this study was to analyze fashion companies’ circular economy practices and campaign events designed to encourage consumer participation. We collected articles on the activities of fashion brands and retailers between 2022 and 2024 using keywords such as repair, rental, resale, and take-back as representative activities of the circular economy and eco-friendly campaigns. To explore the status of circular economy activities, we first classified them by season and type of industry. Additionally, we analyzed circular economy operational methods, sales promotion activities, and eco-friendly campaigns for the internal and external stakeholders. A total of 474 cases comprised circular economy activities(64.1%) and eco-friendly campaigns(35.9%). The research findings showed that seasonal activities increased from the second half of 2022 to 2023, but decreased in 2024. It seemed due to environmental and social demands after the pandemic, but declined after 2024 due to political and economic factors. Concerning the type of industry, there were more cases of fashion retailers (62.5%) than fashion brands(37.5%), and the proportion of resale was the highest(41.3%) due to the growth of the second-hand transaction market. The operational methods of circular economy activities were classified into independent(79.2%) and collaborative (20.8%) methods. The independent method was in the order of resale, take-back, and repair. The collaborative method was implemented as a partnership in the fields that required circular economy expertise. Only 37.1% simultaneously conducted sales promotions(point accumulation, discount coupons, etc.), mainly focused on take-back and resale activities. Lastly, most ecofriendly campaigns involved external stakeholders (69.7%), especially consumer participatory campaigns, but consumer education was limited. This study would be meaningful in providing basic information by exploring the current state of circular economy practices and companies’ efforts to promote consumer participation in implementing a circular model focused on the consumption and post-consumption stages.

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