기업의 사회적 책임활동 효율적 운영에 관한 연구: 우정사업본부를 중심으로

초록

The purpose of this study is to study the efficient operation of the social responsibility activities of the postal service to enhance the positive image of the Korea Post and further strengthen the improvement of public services. The results of the study are as follows. First, the Korea Post must pursue two conflicting goals, the original public service goal and the profitability goal, at the same time. Second, the budget for implementing social responsibility activities must be ‘secured more stably.’ Third, a strategic organization that will lead the company-wide, integrated social responsibility activities at the Korea Post level must be formed to oversee CSR work. Fourth, the social responsibility activity brand of the postal service must be maximized. Fifth, as the Korea Post has secured a nationwide network, it will be able to utilize the human and material networks as more efficient infrastructure. In order to simultaneously achieve the two goals of being a state-owned enterprise and securing a stable growth and profit base through the operation of the postal service, the public role of the Korea Post can be compressed into discovering and expanding public interest-type profit-making businesses and performing social responsibility management activities. The direction of the Korea Post's social responsibility activities presented through this study was recognized as an essential factor for sustainable management, and provided important practical implications for enhancing the role theory of the Korea Post, a national institution, and suggesting strategic implementation plans. In addition, there is a difference in that it has been extended to research related to social responsibility activities of the Korea Post and it is theoretically significant in that it subdivides the existing types of public role activities and social contribution activities into four dimensions of corporate social responsibility activities and environmental responsibility activities

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