黄陵面花的数字视觉转译研究：基于AI生成的视觉再生产

초록

Huangling Mianhua, a traditional folk dough sculpture art form in Huangling County, Shaanxi Province, reflects the local customs, ritual traditions, and visual culture of the region. In recent years, the rapid development of digital media and artificial intelligence technologies has created new opportunities for the preservation, presentation, and dissemination of intangible cultural heritage. Against this background, this paper explores the digital transformation of Huangling Mianhua through AI-generated imagery. The research begins with an examination of the visual characteristics of Huangling Mianhua, including its forms, colors, decorative patterns, and aesthetic features. Based on these traditional visual elements, AI image generation was employed to create experimental visual works. By comparing traditional works, AI-generated images, and re-created works, the research discusses how traditional visual elements are extracted, reorganized, and presented in digital environments. To understand public responses to AI-generated Huangling Mianhua, a survey involving 104 valid respondents was conducted, and the collected data were analyzed using descriptive statistics. The evaluation focused on visual attractiveness, cultural expression, innovativeness, and communication value. The findings show that participants generally responded positively to AI-generated works. Traditional works received stronger recognition in terms of cultural identity and preference, whereas AI-generated works demonstrated greater potential for visual innovation and digital dissemination. The results indicate that AI technology is not merely a tool for reproducing traditional folk art. Instead, it provides new approaches for presenting and communicating traditional visual culture in contemporary media environments. The case of Huangling Mianhua shows that digital transformation can enhance public engagement while retaining key cultural characteristics. At the same time, preserving cultural authenticity and folk traditions remains an important consideration in the future development of digital heritage practices. The findings suggest that AI-generated visual reproduction can serve as an effective strategy for enhancing the sustainability, accessibility, and public engagement of intangible cultural heritage in the digital era.

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