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초록
In this study, the effects of various variables related to kiosk quality on service value, service satisfaction, and intention to use were investigated. We also want to study how it relates to the variables associated with the kiosk. A total of 375 respondents were included, excluding incorrect respondents. From the 20s, age and income level were classified, and conclusions were drawn on a Likert 5-point scale using a Google questionnaire. As a result, it was found that interesting and rapidity among variables related to kiosk quality did not significantly affect service value. Second, among the variables related to kiosk quality, it was found that interesting, economic, and convenience did not significantly affect service satisfaction. Third, service value was adopted as it was found to have a significant effect on service satisfaction at the 1% significance level. In addition, the relationship between service value and reuse intention was analyzed. The results were also found to have a significant effect. Finally, as a result of studying the relationship between service satisfaction and use reuse intention, it was analyzed and adopted as having a significant effect.
키워드
- 제목
- The Effects of Kiosk Service Quality on Value, Satisfaction, and Reuse Intention
- 제목 (타언어)
- The Effects of Kiosk Service Quality on Value, Satisfaction, and Reuse Intention
- 저자
- 서위수; 김원종; 오재신
- 발행일
- 2022-10
- 저널명
- 인터넷전자상거래연구
- 권
- 22
- 호
- 5
- 페이지
- 25 ~ 43