라이프스타일에 따른 스마트폰 이용 동인에 관한 연구: 의식주·문화생활을 중심으로

초록

The purpose of this study is to analyze lifestyles of smartphone users and discuss the motivations of users using smartphones according to their life styles. Specifically, this study categorizes types of smartphone users in line with features of their lifestyles related to food, clothing, shelter, and cultural life while looking into those differences. In addition, this paper examines what leads people to use smartphones by individual type of each lifestyle; based on this research, we suggest future marketing strategies to segment the smartphone users and potential consumers and develop new smartphone devices, services, applications and many others by referring to their usage motivations.

키워드