A Study on the Evaluation Model of Corporate Social Responsibility

초록

Acompanyisnotsimplyaseparateentityfromsociety,butanentitythatestablishesarelationship withsocietyandsurvives, andmust becomeahumanpositionjudgedbycorporate citizenshipbeyond profitability and shareholder compensation. Accordingly, since companies are based on society, only companiesmustrecognizethevalueofhumansonalargescale,nottheeconomicvalue,whichisthe purposeofaneconomiccollective.Intoday'scorporateenvironment,theimportanceofcorporatesocial responsibilityisincreasing. In this study, for the development of a corporate social responsibility evaluation model, discussions of the international community on measurement items were examined, and interest in social responsibility in the international community was reproduced and the spread of sustainable managementwasdeveloped.Ithasapurposetoseekoutabout it.Inordertoachievethepurposeof thestudy,first,itexaminestheconceptofcorporatesocialresponsibility(CSR).Second,wewouldlike to look at the corporate social responsibility to stakeholders. Third, the evaluation model of corporate social responsibility (CSR) will be reviewed. Fourth, the research results and implications are presented. In this study, the following results appear. First, in spite of the many positive aspects of corporate socialresponsibilityactivities,inseveralstudies,consumersspendlessintermsofreturningcorporate social responsibility activities to the corporate profit society and have negative views on their intentions. Second, even if we tried to implement strategic CSR activities for effective corporate management, we did not have a tool to evaluate corporate social responsibility, so it was difficult to measure.Third,theoveralllevelofawarenessofmoderncorporateCSRwasrelativelyhigh.However, theperceptionofSMEswaslow.

키워드